
Forty applications, three replies
The postings look right. You tailor the CV, write the letter, hit apply. Then nothing, or a rejection from a system that plainly never showed a human your name. And somewhere underneath you already know the real market for someone at your level isn't on those boards at all.
It isn't. Above a certain seniority, roles get filled from a list somebody already trusts, and the posting exists because policy says one has to. By the time you apply, two or three people have been informally sounded out. You're not being rejected so much as arriving after the decision.
So we stop feeding the machine. We build a target list of 10 to 15 companies where a CTO or a VPE could genuinely hire you, and we get you a coffee with the person who owns the headcount rather than the person screening for keywords. The senior tech market in this region runs on coffee, and I know most of the people whose diaries you need.
Sixty days out you should have had three to six real conversations with decision-makers and at least one live path to an offer.







