{"id":10558,"date":"2023-11-08T20:12:36","date_gmt":"2023-11-08T19:12:36","guid":{"rendered":"https:\/\/www.marian.coach\/jak-me-moje-netradicni-strategie-soloprumyslnika-dostala-na-bezkonkurencni-misto\/"},"modified":"2024-05-06T17:39:45","modified_gmt":"2024-05-06T15:39:45","slug":"jak-me-moje-netradicni-strategie-soloprumyslnika-dostala-na-bezkonkurencni-misto","status":"publish","type":"post","link":"https:\/\/www.marian.coach\/cs\/jak-me-moje-netradicni-strategie-soloprumyslnika-dostala-na-bezkonkurencni-misto\/","title":{"rendered":"Jak m\u011b moje netradi\u010dn\u00ed strategie solopr\u016fmysln\u00edka dostala na bezkonkuren\u010dn\u00ed m\u00edsto"},"content":{"rendered":"\n

Na v\u00edce ne\u017e 300 klient\u016f za jeden rok. Poznatky z v\u00edt\u011bzn\u00e9 mentoringov\u00e9 strategie, kter\u00e1 se vymyk\u00e1 norm\u00e1m.<\/em><\/p>\n\n

Jednou z mnoha v\u011bc\u00ed, kter\u00e9 m\u011b nau\u010dilo rozjet\u00ed m\u00e9ho vlastn\u00edho mentorsk\u00e9ho byznysu, je, \u017ee tajemstv\u00edm \u00fasp\u011bchu a napln\u011bn\u00ed je vyty\u010den\u00ed vlastn\u00ed jedine\u010dn\u00e9 cesty<\/strong>. A\u010dkoli mnoho marketingov\u00fdch odborn\u00edk\u016f rad\u00ed kop\u00edrovat \u00fasp\u011b\u0161n\u00e9 taktiky jin\u00fdch, chci se s v\u00e1mi pod\u011blit o to, jak identifikovat a zav\u00e1zat se ke strategii, kter\u00e1 pro v\u00e1s funguje nejl\u00e9pe, abyste se odli\u0161ili.<\/p>\n\n

Moje mentorsk\u00e1 strategie je v\u00fdsledkem experimentov\u00e1n\u00ed, zp\u011btn\u00e9 vazby a zdokonalov\u00e1n\u00ed. Soust\u0159ed\u00ed se na t\u0159i z\u00e1kladn\u00ed slo\u017eky: pr\u016fb\u011b\u017en\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed, mentoring a poradenstv\u00ed<\/strong>.<\/p>\n\n

Stanoven\u00ed obchodn\u00ed strategie vy\u017eaduje \u010das<\/strong><\/strong><\/h2>\n\n

N\u011bkolikr\u00e1t jsem zm\u011bnil svou strategii, ne\u017e mi to kone\u010dn\u011b do\u0161lo – kl\u00ed\u010dem nen\u00ed snaha o dokonalost od sam\u00e9ho za\u010d\u00e1tku, ale sp\u00ed\u0161e pono\u0159en\u00ed se, experimentov\u00e1n\u00ed a vyu\u017e\u00edv\u00e1n\u00ed zp\u011btn\u00e9 vazby k neust\u00e1l\u00e9mu zlep\u0161ov\u00e1n\u00ed.<\/p>\n\n

P\u016fvodn\u011b jsem se cht\u011bl zam\u011b\u0159it pouze na mentoring, ale to nem\u011blo dostate\u010dn\u00fd dopad, proto\u017ee jsem se v\u011bnoval p\u0159ev\u00e1\u017en\u011b teori\u00edm z m\u00e9ho podnikatelsk\u00e9ho prost\u0159ed\u00ed. C\u00edtil jsem nutk\u00e1n\u00ed ud\u011blat ji prakti\u010dt\u011bj\u0161\u00ed. Z\u00edsk\u00e1n\u00ed prvn\u00edch klient\u016f bylo sice n\u00e1ro\u010dn\u00e9, ale byla to cesta, kter\u00e1 st\u00e1la za to. Nakonec jsem kv\u016fli tomuto posunu omezil sv\u00e9 mentorstv\u00ed.<\/p>\n\n

TIP<\/strong>: Nezapome\u0148te, \u017ee v\u00e1\u0161 prvn\u00ed strategick\u00fd n\u00e1pad nemus\u00ed b\u00fdt nutn\u011b jedine\u010dn\u00fd nebo zaru\u010den\u011b v\u00edt\u011bzn\u00fd. Obvykle je t\u0159eba vyrazit do ter\u00e9nu, experimentovat, u\u010dit se metodou pokus\u016f a omyl\u016f a pr\u016fb\u011b\u017en\u011b se p\u0159izp\u016fsobovat, abyste zjistili, co funguje a co ne.<\/p>\n\n

M\u016fj „mentoringov\u00fd troj\u00faheln\u00edk 1+2+2“ s\u00edly<\/strong><\/strong><\/h2>\n\n

Troj\u00faheln\u00edk je promy\u0161lenou a strategickou kombinac\u00ed t\u0159\u00ed prvk\u016f, z nich\u017e ka\u017ed\u00fd hraje z\u00e1sadn\u00ed roli v m\u00e9m profesn\u00edm r\u016fstu.<\/p>\n\n

Pevn\u011b v\u011b\u0159\u00edm, \u017ee synergie, kterou tato kombinace vytv\u00e1\u0159\u00ed, m\u011b stav\u00ed do neporaziteln\u00e9 pozice.<\/p>\n\n

    \n
  1. Neust\u00e1l\u00e9 u\u010den\u00ed<\/strong> = prohlubov\u00e1n\u00ed znalost\u00ed<\/li>\n\n\n\n
  2. Mentoring<\/strong> = mluven\u00ed o zku\u0161enostech<\/li>\n\n\n\n
  3. Poradenstv\u00ed<\/strong> = zav\u00e1d\u011bn\u00ed teorie do praxe a z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00e9 vazby.<\/li>\n<\/ol>\n\n

    Pono\u0159me se tedy do strategie.<\/p>\n\n

    1. U\u010den\u00ed: Palivo pro mysl<\/strong><\/h3>\n\n

    Jeden den v t\u00fddnu v\u011bnuji pr\u016fb\u011b\u017en\u00e9mu u\u010den\u00ed. To zahrnuje \u010dten\u00ed \u010dl\u00e1nk\u016f, p\u0159\u00edsp\u011bvk\u016f na blogu a dal\u0161\u00edch materi\u00e1l\u016f, psan\u00ed, poslech podcast\u016f a aktivn\u00ed \u00fa\u010dast na akc\u00edch, setk\u00e1n\u00edch, konferenc\u00edch, podcastech a panelov\u00fdch diskus\u00edch.<\/p>\n\n

    Z\u00e1kladem m\u00e9 strategie je neust\u00e1l\u00e9 u\u010den\u00ed<\/a>. To mi pom\u00e1h\u00e1 z\u016fstat v \u010dele sv\u00e9ho oboru a m\u00edt nejnov\u011bj\u0161\u00ed poznatky a v\u011bdomosti, o kter\u00e9 se pak mohu pod\u011blit s t\u011bmi, kter\u00e9 vedu a kter\u00fdm rad\u00edm.<\/p>\n\n

    \"\"<\/figure>\n\n

    2. Mentoring: Pos\u00edlen\u00ed v\u016fd\u010d\u00edch schopnost\u00ed<\/strong><\/h3>\n\n

    Dva dny v t\u00fddnu jsou vyhrazeny pro mentoring. Ka\u017ed\u00fd den v\u011bnuji 3-4 hodinov\u00e1 mentorsk\u00e1 sezen\u00ed a zb\u00fdvaj\u00edc\u00ed \u010das v\u011bnuji p\u0159\u00edprav\u011b a operativn\u00ed pr\u00e1ci.<\/p>\n\n

    Mentoring nen\u00ed jen o sd\u00edlen\u00ed znalost\u00ed. T\u00edm, \u017ee v\u011bnuji mentoringu hodn\u011b \u010dasu, si zaji\u0161\u0165uji, \u017ee z\u016fst\u00e1v\u00e1m ve spojen\u00ed se za\u010d\u00ednaj\u00edc\u00edmi l\u00eddry, posiluju svou s\u00ed\u0165 a neust\u00e1le zdokonaluji sv\u00e9 v\u016fd\u010d\u00ed schopnosti.<\/p>\n\n

    3. Poradenstv\u00ed: Praktick\u00e1 aplikace<\/strong><\/h3>\n\n

    Zb\u00fdvaj\u00edc\u00ed dva dny v t\u00fddnu se v\u011bnuji poradenstv\u00ed v roli d\u00edl\u010d\u00edho poradce nebo technick\u00e9ho \u0159editele. Zde jsem teorii p\u0159evedl do re\u00e1ln\u00e9 praxe.<\/p>\n\n

    Poradensk\u00e1 pr\u00e1ce mi umo\u017e\u0148uje uplatnit m\u00e9 poznatky a poskytnout praktick\u00e9 veden\u00ed a \u0159e\u0161en\u00ed probl\u00e9m\u016f, kter\u00fdm \u010del\u00ed spole\u010dnosti klient\u016f. D\u00edky tomu z\u00edsk\u00e1v\u00e1m zku\u0161enosti z prvn\u00ed ruky, kter\u00e9 roz\u0161i\u0159uj\u00ed m\u00e9 znalosti a pohled na v\u011bc.<\/p>\n\n

    Tato synergie neust\u00e1l\u00e9ho u\u010den\u00ed, mentoringu a poradenstv\u00ed je m\u00fdm t\u0159et\u00edm okem.<\/em><\/p>\n\n

    \n\n

    Dodr\u017eujte sv\u016fj hern\u00ed pl\u00e1n<\/strong><\/h2>\n\n

    Je l\u00e1kav\u00e9 opustit den u\u010den\u00ed a vyd\u011blat si v\u00edc.<\/p>\n\n

    To by v\u0161ak bylo kr\u00e1tkozrak\u00e9 rozhodnut\u00ed. Bez neust\u00e1l\u00e9ho vzd\u011bl\u00e1v\u00e1n\u00ed bych riskoval, \u017ee se dostanu mimo kontakt a skon\u010d\u00edm u pojm\u016f jako vodop\u00e1d, mainframy a agiln\u00ed manifest.<\/p>\n\n

    Vzd\u00e1t se mentoringu by oslabilo mou s\u00ed\u0165 a individu\u00e1ln\u00ed veden\u00ed.<\/p>\n\n

    Opustit poradenstv\u00ed by znamenalo p\u0159ij\u00edt o mo\u017enost za\u017e\u00edt r\u016fzn\u00e9 situace a modely klient\u016f, co\u017e by omezilo mou schopnost u\u010dit se z re\u00e1ln\u00fdch sc\u00e9n\u00e1\u0159\u016f a rozv\u00edjet svou praxi v oboru.<\/p>\n\n

    Proto jsem se v\u011bdom\u011b rozhodl dodr\u017eovat sv\u016fj z\u00e1vazek v\u016f\u010di strategii „Mentoringov\u00fd troj\u00faheln\u00edk 1+2+2“. Pr\u00e1v\u011b souhra v\u0161ech t\u0159\u00ed prvk\u016f \u010din\u00ed m\u016fj p\u0159\u00edstup jedine\u010dn\u00fdm a p\u0159in\u00e1\u0161\u00ed mi radost i \u00fasp\u011bch v m\u00e9 pr\u00e1ci.<\/p>\n\n

    Vytv\u00e1\u0159en\u00ed sv\u00e9 jedine\u010dn\u00e9 cesty<\/strong><\/h2>\n\n

    Moje strategie informovanosti je postavena na p\u0159\u00edtomnosti v ter\u00e9nu, nikoli online.<\/em><\/p>\n\n

    Mnoz\u00ed marketingov\u00ed odborn\u00edci doporu\u010duj\u00ed vytv\u00e1\u0159et na s\u00edti LinkedIn dynamiku prost\u0159ednictv\u00edm \u010dast\u00fdch p\u0159\u00edsp\u011bvk\u016f, z\u00edsk\u00e1v\u00e1n\u00ed sleduj\u00edc\u00edch a zpen\u011b\u017eov\u00e1n\u00ed va\u0161\u00ed digit\u00e1ln\u00ed p\u0159\u00edtomnosti, co\u017e je zefektivn\u011bno vzestupem n\u00e1stroj\u016f um\u011bl\u00e9 inteligence, jako je Taplio.<\/p>\n\n

    Ch\u00e1pu d\u016fle\u017eitost zviditeln\u011bn\u00ed, ale tato strategie se mi nel\u00edb\u00ed.<\/p>\n\n

    M\u00edsto toho v\u011bnuji sv\u016fj \u010das p\u0159\u00edtomnosti v ter\u00e9nu a budov\u00e1n\u00ed komunity prost\u0159ednictv\u00edm fyzick\u00fdch setk\u00e1n\u00ed, p\u0159edn\u00e1\u0161ek, panelov\u00fdch diskus\u00ed atd. D\u016fvodem je moje v\u00edra v s\u00edlu osobn\u00edch kontakt\u016f. Pro\u010d? 80 % m\u00fdch potenci\u00e1ln\u00edch kontakt\u016f poch\u00e1z\u00ed z \u00fastn\u00edho pod\u00e1n\u00ed.<\/strong><\/p>\n\n

    Z\u00e1v\u011br<\/strong><\/h2>\n\n

    M\u016fj „mentoringov\u00fd troj\u00faheln\u00edk s\u00edly 1+2+2“ nen\u00ed jen strategie – je to filozofie. M\u00edsto toho, abych se sna\u017eil kop\u00edrovat \u00fasp\u011bch ostatn\u00edch, jsem si vytvo\u0159il osobn\u00ed p\u0159\u00edstup, kter\u00fd je v souladu s m\u00fdmi hodnotami, zaru\u010duje radost a \u00fasp\u011bch a odli\u0161uje m\u011b od ostatn\u00edch. Cesta, kter\u00e1 mi umo\u017e\u0148uje sm\u011b\u0159ovat sv\u00e9 odhodl\u00e1n\u00ed k z\u00edsk\u00e1v\u00e1n\u00ed znalost\u00ed, v\u016fd\u010d\u00edch schopnost\u00ed a zku\u0161enost\u00ed v oboru, abych dos\u00e1hl sv\u00fdch c\u00edl\u016f a pomohl t\u011bm, kter\u00e9 vedu a kter\u00fdm rad\u00edm, dos\u00e1hnout t\u00e9ho\u017e.<\/p>\n\n

    I kdy\u017e ur\u010dit\u011b existuj\u00ed i jin\u00e9 v\u00edt\u011bzn\u00e9 strategie, mn\u011b se nejl\u00e9pe osv\u011bd\u010dila tato. Sd\u00edl\u00edm ji s nad\u011bj\u00ed, \u017ee v\u00e1s m\u016f\u017ee inspirovat k tomu, abyste si vytvo\u0159ili vlastn\u00ed jedine\u010dnou cestu k \u00fasp\u011bchu a napln\u011bn\u00ed mimo b\u011b\u017en\u00e9 postupy.<\/p>\n\n

    Cel\u00fd p\u0159\u00edb\u011bh o tom, jak jsem zalo\u017eil svou mentorskou firmu, si m\u016f\u017eete p\u0159e\u010d\u00edst v m\u00e9m p\u0159edchoz\u00edm p\u0159\u00edsp\u011bvku na blogu: Z korpor\u00e1tn\u00ed pr\u00e1ce do solopr\u016fmyslu – post\u0159ehy z budov\u00e1n\u00ed m\u00e9ho mentorsk\u00e9ho byznysu<\/a>.<\/p>\n\n

    Mise<\/h2>\n\n

    \u010c\u00edm v\u00edce pom\u016f\u017eeme vychovat za\u010d\u00ednaj\u00edc\u00ed in\u017een\u00fdrsk\u00e9 mana\u017eery na na\u0161em \u00fazem\u00ed ??, t\u00edm rychleji pozvedneme m\u00edstn\u00ed firmy a talenty ? a dostaneme se na \u00farove\u0148 softwarov\u00fdch citadel, jako je Berl\u00edn ?? nebo Lond\u00fdn ??.<\/p>\n\n

    O Marianovi Kamenistakovi<\/h3>\n\n

    Marian poskytuje kou\u010dink a mentoring mana\u017eer\u016fm a vedouc\u00edm pracovn\u00edk\u016fm v oblasti in\u017een\u00fdrstv\u00ed<\/a> na r\u016fzn\u00fdch \u00farovn\u00edch, \u010d\u00edm\u017e pom\u00e1h\u00e1 organizac\u00edm dos\u00e1hnout \u00fasp\u011bchu p\u0159i vytv\u00e1\u0159en\u00ed produkt\u016f.<\/p>\n\n

    Z\u016fsta\u0148te nalad\u011bni na dal\u0161\u00ed p\u0159\u00edsp\u011bvek! ?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Dob\u0159e vypracovan\u00fd bojov\u00fd pl\u00e1n je va\u0161\u00edm strategick\u00fdm kompasem p\u0159i orientaci v konkuren\u010dn\u00edm prost\u0159ed\u00ed v oblasti anga\u017eovanosti klient\u016f. Zajist\u00ed v\u00e1m spr\u00e1vn\u00e9 strategie, kter\u00e9 v\u00e1m umo\u017en\u00ed p\u0159ekonat v\u00fdzvy, p\u0159ekonat o\u010dek\u00e1v\u00e1n\u00ed a zv\u00edt\u011bzit.<\/p>\n","protected":false},"author":1,"featured_media":10288,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[163,164,151],"tags":[153,167,166,168],"class_list":["post-10558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cs","category-samostatny-podnik","category-vedeni","tag-it-manazer","tag-podnikani-cs","tag-samostatny-podnik","tag-strategie"],"_links":{"self":[{"href":"https:\/\/www.marian.coach\/cs\/wp-json\/wp\/v2\/posts\/10558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marian.coach\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marian.coach\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marian.coach\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marian.coach\/cs\/wp-json\/wp\/v2\/comments?post=10558"}],"version-history":[{"count":2,"href":"https:\/\/www.marian.coach\/cs\/wp-json\/wp\/v2\/posts\/10558\/revisions"}],"predecessor-version":[{"id":10563,"href":"https:\/\/www.marian.coach\/cs\/wp-json\/wp\/v2\/posts\/10558\/revisions\/10563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marian.coach\/cs\/wp-json\/wp\/v2\/media\/10288"}],"wp:attachment":[{"href":"https:\/\/www.marian.coach\/cs\/wp-json\/wp\/v2\/media?parent=10558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marian.coach\/cs\/wp-json\/wp\/v2\/categories?post=10558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marian.coach\/cs\/wp-json\/wp\/v2\/tags?post=10558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}